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Snack Your Commute Away and “Grab-A-Fitbar”



Traffic has always been a part of our daily lives as Filipinos. It has been there for years and sadly, it's getting worse day by day. We have all experience to be caught up in the metro's traffic. But, have you ever been caught hungry in the middle of your commute going home or stuck in the midst of the metro’s traffic without a snack in sight? 



Well, it is time to put snacking worries in the past as Fitbar Philippines and Grab Philippines team together to bring to the Filipino commuters the “Grab-A-Fitbar” Project.

This project is inspired by the deep struggles of the local Filipino trying to find their way home via their local commute, the “Grab-A-Fitbar” aims to alleviate the hunger pangs and snack worries of those stuck in traffic in Manila’s urban jungle.


“Being a loyal Grab user, and loving the attitude of Grab drivers, I remember one time that I was stuck in heavy traffic for almost 2 hours. I was hungry already and I remembered that I have a Fitbar in my bag. I shared the Fitbar with the driver, and he was so thankful,” shared Diana Aaron-Ong, Brand Manager of Fitbar.I wanted to share Fitbar to other drivers and passengers too, to relieve them from hunger during heavy traffic.”

“Grab provides a safe, convenient and affordable transportation option to move around the city,” stated Cindy Toh, Country Marketing Head of Grab. “We are honored to be partners with Fitbar Philippines to help our fellow citizens not only reach their destinations way but also do so with healthy snacks in hand.”

“Based on a research we recently conducted, we found out that most Filipinos experience intense hunger while driving or commuting,” explained Aaron-Ong. Filipinos are becoming more and more health conscious about their snack choices. They want tastier snacks, which may be unhealthy, thus leading to guilt afterwards. Aaron-Ong continues, “Fitbar can satisfy these cravings, minus the guilt. Fitbar provides ‘snacking with no worry’.”

The “Grab-A-Fitbar” program aims to reach 100,000 passengers within Metro Manila, including provincial key cities in the Philippines as well.



To know more about Fitbar Philippines, please visit their Facebook page at www.facebook.com/FitbarPH or their Twitter account at www.twitter.com/fitbar_ph.

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